Ashbourne

Shimmering Ashbourne!

Aromas of lemon and lime awake the senses and on the palate you will be rewarded with a fresh, somewhat crisp citrus flavour mellowed by the fruit weight of the Chardonnay.
80% Sauvignon Blanc with the rest unwooded Chardonnay. Quite delicious for any occasion. 

Bottle Price: R69.95

Buy 6 bottles or more and pay only R66 per bottle

This is a saving of R23.70 per case of 6 bottles

Don’t delay, place your order now.

Ashbourne wines are named after owner and founder, Anthony Hamilton Russell’s great, great grandfather, Lord Ashbourne who was Lord Chancellor of Ireland in the late 1800’s.  

Kate Lewin of “The Eighth Art” was appointed to implement the design of our label.

We wanted a label with a strong “Belle Époque” feel which evoked family ownership and the flora and fauna of the beautiful Hemel-en-Aarde Valley where the wine is made. The “who from” and “where from” needed to underpin the overall style.

The “Belle Époque” was a highly social time of optimism, enjoyment and the pursuit of beauty almost to the point of abandon. Fine wine was very much a part of this – an everyday part of this. A graphic artist was retained by Kate who had a good feel for design from this period, and we looked back at numerous labels and images from the period. The Belle Époque had its signature colours, which we incorporated with a twist – they had to have an inspiration from our surroundings in the Hemel-en-Aarde area. The blue/green came from the faded inside wall paint of an old abandoned farm cottage in the valley. The vivid and more faded pink came from the inside and outside of a certain type of mussel shell we find on the sandy beaches of Walker Bay (the Atlantic Ocean Bay which cools and moderates our vineyards). The orange came from the small, rare Arum Lily frog we get on our property.

We rate family ownership and hands-on involvement highly and this was expressed on the label by incorporating aspects of the crests and the family mottos in Latin of Lord Ashbourne’s family, The Hamilton Russell family and the Nel family (Anthony’s wife’s family). The Pelican, Goat, small six point star and cockle shells all derive from the various family crests.

Flora and fauna of the area are reflected in the lilies, frogs, sunbirds and shells. The pelican too can be seen in the valley from time to time.

Tel: 028 316 3988

Fax: 086 509 4931

Email: winevillage@hermanus.co.za